Because of his departure from the norm, he caught the attention and booked work with Elle and Marie Claire. In 1965, one of American Vogue's most famous editors, Diana Vreeland, contacted Newton to work with him. Although he was eager at first, their relationship simply wasn't going to work due to creative differences. Newton stuck out from the crowd because he continued to create work he was proud of, even if he faced backlash in return.
In the early 70s, Newton's health was starting to slide. His wife June had to step in or Helmut while he was recovering from the flu. She successfully shot a cigarette campaign for him. Shortly before the shoot, he taught June the basics. For fear of ruining the Newton name, she gave herself the pseudonym Alice Springs. Of course, June was a natural and became a photographer herself over the years, shooting for Vogue, Elle, Marie Claire, Vanity Fair, and more over her career.
In 1971, while in New York, Helmut suffered a heart attack. This didn't diminish his spark, however, it brightened it. He began rejecting the idea of filtering himself and his work and chased what truly inspired him. He began more deeply exploring themes in his work such as femininity, eroticism, sexuality, fetishism, and any other seemingly unacceptable aesthetic. He chased the avant-garde.